SEED Beauty is an organization that focuses on bringing brands and products to consumers fast, which has become quite popular. Let’s learn about SEED Beauty’s Co-Founder & CEO John Nelson.
The company was founded in 2014 along with John’s business partner/sister, Laura Nelson. Here are the top 5 things to learn from the businessman himself.
5. 20+ Years of Experience In The Beauty Industry
John Nelson is a man of impeccable vision and insights. He founded SEED Beauty with the motive of bringing a faster experience for products and consumers.
But before Nelson embarked on his journey to co-founding SEED Beauty with his sister, he has many years of prior experience that helped in shaping his vision.
John Nelson had experience in working with multiple startups, along with the roles of brand development, general management, and financial planning.
With over 20 years of experience, it is obvious that John had an extensive understanding of the market and how the beauty industry works.
SEED Beauty’s Co-Founder & CEO, John Nelson, utilized his proficiency to leverage the market leading to the founding of one of the fastest-growing organizations.
Simply put, SEED Beauty helps grow and nurture smaller startups to become full-fledged brands. Learn about another Milani Cosmetics CEO, Mary Van Praag.
4. Learn To Work Together
SEED Beauty’s co-founder and CEO, John Nelson is operating a family business with his sister Laura.
John and Laura worked at Spatz Laboratories and ultimately grew that business to be one of the largest outside partners to the global color cosmetic brands.
Even back then, many brands were relying on the Nelson siblings’ formula, packaging, products, and new concepts.
Later, with the experience of working for Spatz lab, John and Laura founded SEED Beauty.
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3. SEED Beauty’s Co-Founder & CEO John Nelson’s Right Decision of Using Social Media’s Influence
The Nelson siblings started a parent company, SEED Beauty, as an offshoot of Spatz Laboratories, which produces makeup products for other brands.
John Nelson’s father, Joel Nelson, bought Spatz Laboratories in 1989. The company now manufactures perfumes and toiletries.
John Nelson saw an opportunity during the time when e-commerce was on the rise and used it to the best of its ability.
SEED Beauty‘s co-founder and CEO, John, used social media and influencer marketing in the beauty industry without depending on brick-and-mortar retailers.
As a parent company, SEED Beauty has now multiple brands under their name, with a few brands becoming quite a success.
2. Success Behind ColorPop
If you are even slightly into makeup, then you definitely must have heard of the brand ColorPop. The said brand was the first official brand under SEED Beauty.
John made a decision to market ColorPop via social media targeting a millennial audience which worked and received an overwhelming response.
It took only 12 weeks to launch ColorPop. Now, 8 years later, ColorPop boasts over 10 million followers on their Instagram account.
The brand became a huge success under the leadership of John Nelson.
Nelson’s knowledge of the market and current trends worked in his favor, and have succeeded in creating a business that generated an annual revenue of $43 million in 2021.
1. Story of Building the Portfolio
SEED Beauty‘s portfolio now consists of three brands; ColorPop, Fourth Ray, and SOL Body. These products are sold at Ulta Beauty.
Fourth Ray Beauty focuses on skincare and is a sister brand to popular budget-friendly ColorPop Cosmetics.
On the other hand, SOL Body focuses on body products that are 100 percent vegan and cruelty-free.
It is indeed inspiring to see John Nelson’s business strategies that helped the company grow so much within a short period of time.
For new entrepreneurs, John Nelson’s journey could be a source of inspiration. We wish the Nelson siblings all the best in their future endeavors.
