JuJu Watkins NIL Deal 2024: Exploring The USC Trojans’ Star Earnings

JuJu Watkins NIL Deal 2024: Exploring The USC Trojans’ Star Earnings

JuJu Watkins NIL Deal 2024. Image Credit: Instagram.

The 2024 WNBA draft saw players like Caitlin Clark, Angel Reese, and Kamilla Cardoso among the top picks. While these basketball players got their due, young stars like Juju Watkins have to wait until 2027.

Once Watkins turns 22, she will be eligible for her professional career. But JuJu Watkins NIL Deal 2024 shows impressive numbers. Similarly, her college basketball career is a must-watch.

So, let’s look closer at Juju’s earnings and the payments she receives from her Nil partnerships.

Who are Juju Watkins’ Parents? Is ‘Juju’ her real name?

  • Born on July 15, 2005, Juju’s parents are Robert Neal Watkins (father) and Sari Watkins (mother). She grew up in Los Angeles, California.
  • Her real name is Judea Skies Watkins, but basketball fans call her JUJU (nickname) while she is on the court. She has three siblings named Mali, Dami, and Mar Watkins.
  • She started playing basketball at an early age of 6. Her dad taught her the sports’ basic rules, while her mom took her to junior tournaments.
  • She is a graduate student at the University of South Carolina (USC), majoring in communication. As per ESPN, Juju was the number one player in the 2023 class.

JuJu Watkins NIL Deal 2024: How much does she earn?

Starting in February 2022, Watkins began to partner with renowned brands. Hence, she began receiving decent earnings. In October 2022, she and four other basketball players signed NIL deals with NIKE.

In August 2023, Juju then partnered with House of Victory and received Mercedes EQS through her NIL collective. In January 2024, CELSIUS Energy Drink expanded its deals with college basketball’s top young stars.

JuJu Watkins NIL Deal 2024
JuJu Watkins NIL Deal 2024. Image Credit: Instagram.

In March, Juju and other stars appeared in the RITZ Crackers campaign. Likewise, she and men’s basketball star Boogie Ellis signed NIL deals with Morgan & Morgan.

Watkins also signed a deal with NerdWallet, which is a company that gives consumers and small businesses higher financial literacy. She selected a theme and created a budget that recommended a 50/30/20 rule.

With the help of NerdWallet, Watkins will spend 50% of her income on needs, 30% on wants, and 20% on savings. Furthermore, Juju receives a certain amount of cash from her paid partnership with the Estee Lauder brand.

ALSO READ: Evaluating Milaysia Fulwiley NIL Value And Deals!

JuJu Watkins Net Worth

During college, Watkins receives salaries from her partners to promote their products. She is represented by Klutch Sports Group, which represents a number of high-profile NBA players. Hence, Juju earns a decent income from her Name, Image, and Likeness (NIL).

Watkins earns around $555,000 from her NIL deal. She has endorsement and sponsorship deals with several renowned companies like AT&T, Nike, and Dove. Moreover, Juju also is a part of the Cactus Jack brand.

JuJu Watkins NIL Deal 2024
JuJu Watkins NIL Deal 2024. Image Credit: Instagram.

Juju has always been the center of attention since she started playing basketball.  In 2023, she was named McDonald’s All-American Game MVP. The same year, she was named Gatorade National Player of the Year.

JuJu Watkins NIL Deal 2024 will increase as she is one of the top players in the country. She was named the first-team All-American and USBWA National Freshman of the Year. Due to the age limitation, she was not eligible to be drafted at the 2024 WNBA. She will have to wait until 2027 to start her professional basketball career.

Is she dating anyone?

One of the top players in the country, Watkins, is currently not in a relationship. However, she once attended a prom date with basketball star DJ Wagner. They both are part of NIKE.

At present, Juju doesn’t plan to have a boyfriend. She is focused on her basketball career, and she prefers to stay away from any controversies.


Q: Is JuJu Watkins going to the WNBA?

A: Juju is not eligible for the 2024 WNBA draft. Once she turns 22, she will go to the WNBA.

Q: What is JuJu Watkins’ real name?

A: Her real name is Judea Skies Watkins.

Q: What is Juju Watkins’ NIL Value?

A: According to sources, Juju’s NIL value is between $500,000 and $600,000.

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