Is Carmex Lip Balm a Must for You? Know How It Started and The Founder Alfred Woelbing’s Net Worth

Is Carmex Lip Balm a Must for You? Know How It Started and The Founder Alfred Woelbing’s Net Worth

Alfred Woelbing's Net Worth. Photo Source: Social Media.

Born 1 May 1901
Gender Male
Country of Origin USA
Source of Wealth Carma Laboratories, Inc.

Carrying a history of over 85 years, Carmex Lip Balm is one of the most loved products in over 60 countries worldwide. Know the history and details of the brand.

Apart from the making of Carmex lip balm, many are also curious about founder Alfred Woelbing’s Net Worth. Keep reading until the end to learn about Alfred Woelbing’s Net Worth.

All About Carmex

  • Carmex Laboratories, Inc. began in the 1930s in Wisconsin.
  • Carma Lab started the famous squeezable tubes in 1988.
  • The founder, Alfred Woelbing, died in 2001 at the age of 100.
  • In the Lip Care category, Carmex Comfort Care won the “Product of the Year” in 2017.

Is Carmex Lip Balm Good For You?

How do you protect your lips from being chapped during winter? You must have a favorite brand of lip balm you like to use, and is that Carmex?

One of the wildly popular lip balms in the industry, Carmex contains camphor and menthol, which gives a cooling effect and soothes rough, chapped lips.

According to the reviews left by people on BeautyReview‘s website, most people loved the product for the formula of its products and its convenient size.

ALSO READ: CeraVe Co-Founder Tom Allison’s Net Worth

Making of the Carmex Lip Balm

It might be hard to believe, but Carmex Inc. started in a kitchen before taking over the world. The founder, Alfred Woelbing, started making lip balm in an attempt to treat his cold sores.


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Alfred initially started selling Carmex to pharmacies only from the trunk of his car. When the good word for the balm started to spread, Woelbing’s kitchen started to become too small.

In 1957, the family business moved to a rented facility in the Milwaukee suburb of Wauwatosa.

Alfred, when he was in his seventies, could no longer continue his business like he used to. However, this changed when his son, Don Woelbing, joined the business in 1973.

Even after Alfred’s son joined the business, Alfred still was an important part of the company and had a significant position in Carma Laboratories.

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How It All Started?

During the Great Depression, when Alfred lost his job as a buyer of cosmetics and toiletries at a department store, he created a job for himself.

Alfred created a homemade lip balm called Lyptone in order to provide for his family. However, Woelbing ended up selling Lyptone to a New Jersey firm.

The process of inventing various household products, such as silver polish called Shynebright and Lighter Fluid, continued until 1937 when Alfred created his second lip balm product.

This was how Carma Labs was born, which added greatly to Alfred Woelbing’s fortune. Learn about another founder, Laurie Minc, who also created a brand worth millions.

Alfred Woelbing's net worth
Alfred Woelbing’s net worth. Image Source: Instagram.

Woelbing’s commitment to Carma Labs was unfaltering until the end. He used to visit the lab every day until he suffered a stroke at the age of 96.

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Alfred Woelbing’s Net Worth

The story of how a brand that started in Kitchen is now worth millions is beyond inspiring. It is reported that around 130 pots of Carmex are sold every minute worldwide.

Despite all the success and the huge profits earned by the brand, nothing exact is known about the founder and Alfred Woelbing’s Net Worth generated over 86 years after the founding of Carmex.

Today, Carmex Laboratories, Inc.’s annual revenue is estimated to be around $32.4 million, and looking at the company’s worth.

Alfred Woelbing's Net Worth
Alfred Woelbing’s Net Worth. Image Credit: Social Media.

We can assume Alfred Woelbing’s net worth could be of a similar caliber.

The brand still receives recommendations from doctors, which helps it stay strong even after 8 decades in the business.

Carmex has been voted the No. 1 recommended over-the-counter lip remedy for the past eight years in Pharmacy Times Magazine.

Alfred’s son, Don, and grandson, Paul Woelbing, are continuing the family business. Paul is the current president of Carma Laboratories, Inc.

Legacy Left By Alfred

Alfred passed away in 2001, leaving his legacy behind. Even in his old age, he was an inspiration and a solid example; he worked eight consistent hours in his 90s and used to travel over 60k a day to reach the production site.

Alfred’s passion led Carmex to be available all over the world, including America, Australia, Europe, and Asia.

Even after Alfred’s passing, the company continued to grow; Carmex introduced new flavors and opened distribution centers.

The dedication and commitment of the Woelbing family are one to admire, and we hope to see Mr. Alfred Woelbing’s invention Carmex reach further heights in the future.

The Legacy left by Alfred will continue to be a foundation for the growth of Carmex as time goes on.

Published On: April 20, 2023

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