In a world where the cosmetics industry continues to rely on single-use plastics and contribute to waste and emissions, DEW Mighty is a brand that stands out for its commitment to sustainability.
In this blog, we’ll take a closer look at the Dew Mighty Founder, Tiffany Buzzato, and how her vision for a zero-waste future is shaping the way we think about skincare.
Dew Mighty Founder Tiffany Buzzato: In Nutshell
- Tiffany Buzzato is the founder and creator of DEW Mighty, a concentrated skincare brand that aims to tackle the problem of waste in the cosmetics industry.
- Buzzato follows a refuse, reduce, reuse, and recycle philosophy in every aspect of DEW Mighty‘s operations.
- She believes that the cosmetics industry has a long way to go regarding sustainability, but she remains optimistic about the future.
- She is willing to wait to launch new products until it finds components and materials that uphold its sustainability standards.
- Her company, DEW Mighty, is based in California.
The Visionary Behind DEW Mighty
With over 15 years of experience in the beauty industry, Buzzato has seen firsthand the impact that the industry can have on the environment.
The entrepreneur is passionate about driving change and creating a more sustainable future for the industry.
Buzzato’s vision for DEW Mighty is centered around the idea of zero waste. The brand’s flagship product is a solid serum bar designed to replace multiple beauty items and reduce waste in the industry.
The entrepreneur’s commitment to sustainability has earned her recognition from publications such as Forbes, Women’s Health, and Marie Claire.
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Upholding Environmental Commitments: The Challenges of Sourcing and Packaging
DEW Mighty‘s commitment to sustainability extends to every aspect of its operations, including sourcing raw materials and packaging.
However, finding suppliers and packaging companies that align with the brand’s environmental commitments can be challenging.
According to Dew Mighty Founder Tiffany Buzzato, the brand pushes its suppliers to adopt sustainable packaging materials and is willing to pay more for those options.
DEW Mighty‘s location in Hermosa Beach, California, supports its zero-waste philosophy, as the state is known for its progressive climate change action legislation.
Despite this, Buzzato believes there is still a need for a “flip in consumer psychology” and a growing awareness and education within environmental matters to drive lasting change.
Tiffany’s commitment to sustainability resonates brand’s willingness to wait to launch new products until its raw materials hold its standards, even if it means embracing increased overheads.
For Buzzato, there is arguably no cost more significant to the brand than that of compromise.
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Driving Lasting Change: Tiffany Buzzato’s Approach to Sustainability in Retail
In the fast-moving retail space, where companies are continually innovating to keep pace with sustainability expectations, Buzzato advocates for a slower approach to driving lasting change.
Rather than rushing to market to make money, Tiffany advises others to thoughtfully curate products that solve a problem for the long term.
DEW Mighty‘s approach to sustainability is based on true innovation, creating a whole brand in a format that never existed before and following a sustainability mantra.
This approach is reflected in the brand’s flagship product, the solid serum bar, designed to replace multiple beauty items and reduce waste in the industry.
Buzzato believes that consumers are gradually shifting towards purchasing fewer quality items that stand the test of time rather than judging success based on the number of things owned.
Tiffany’s approach to sustainability in the retail industry is based on a long-term vision and a commitment to true innovation.
By prioritizing ethics and morals and taking a slow approach to drive change, Tiffany Buzzato inspires others in the industry to prioritize sustainability and drive meaningful change.