With the arsenal potent of a strong baseline and superior skill to create a decent pace on both wings, Dusan Lajovic has been reckoned as the persona of relentless tenacity and unflinching enthusiasm.
The player’s unwavering athleticism and unyielding spirit have made him an accomplisher on the court. So, this article will explore the triumphs of his tennis career, highlighting Dusan Lajovic’s net worth.
5. Sponsorships and Endorsements: Lucrative Deals
In addition to receiving various accolades, Dusan Lajovic’s extraordinary talent and success on the tennis court have garnered a wealth of lucrative sponsorship and endorsement opportunities.
Dusan Lajovic’s wealth increased along with his career’s ascent to new heights, largely due to the inflow of sponsorship offers from well-known companies eager to partner with his burgeoning fame.
Lajovic is a sought-after spokesperson for major international sportswear brands, high-end watchmakers, and famous sports equipment producers, including Wilson Tennis and Australian Brand.
Along with financial support, these agreements give him exposure and brand affiliation, which raises his profile and broadens his fan base.
4. Power of Networking
Lajovic has created significant contacts and collaborative relationships with influential people and business leaders, opening doors to lucrative prospects.
The tennis player has developed a solid support system through interactions with other athletes, sponsors, agents, and business insiders, which has advanced his career and acted as an additional income source.
Dusan has effectively increased his earning potential and broadened his financial horizons by capitalizing on these connections, establishing his status as a prominent and well-connected person within and outside the tennis community.
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3. Emphasis on Mental health: Better Performance
The professional tennis player had gone through a most challenging phase of his life during the pandemic of Covid-19. He suffered from depression, anxiety, and OCD at that time.
During the pandemic, some matches continued without fans under different protocols for traveling and testing. At that time, he felt like they were playing tennis to keep business going while people worldwide suffered.
Dusan went into the loop of being mentally in a bad place. He enjoys tennis a lot, but at that time, he just couldn’t enjoy and didn’t feel good about his job.
It took almost a year for the tennis player to come out of the loop, but after seeking the psychologist’s help and when the world started to heal, Dusan also found his motivation to get back everything on his feet.
The right tennis player thinks of himself as an overthinking person who could produce anxiety about things that haven’t even happened yet. So, he thinks that sharing his case may help at least one person.
Hence, overcoming such a bad phase and getting the new motivation to approach his life has been reflected in his recent performances, where he continuously secured titles and prize money.
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2. Substantial Factor: Career Earnings Increasing Dusan Lajovic’s Net Worth
After turning professional, the player stepped into the Future Circuit and Challenger Circuit, in which he won 7 ATP challengers titles and 5 ITF titles for singles.
One of his first ITF wins was against Aleksandar Slović in 2009 on a clay surface, where he won with a record of 6–3, 6–4. Moreover, Dusan has qualified at ATP Masters 1000 events 12 times.
The most impressive highlight of his career was reaching the quarterfinals at the Madrid Masters, where he won against former top-ten player Richard Gasquet and world No. 6 Juan Martín del Potro.
Moreover, Lajovic advanced to the Monte Carlo Masters finals by winning against Daniil Medvedev, Dominic Thiem, and David Goffin and achieved his career-high ranking at no.23 on April 29, 2019.
Furthermore, the professional player secured his Banja Luka title after winning over No. 1 Novak Djokovic in the quarterfinals, Miomir Kecmanovic in the semifinals, and second seed Andrey Rublev in the finals.
ATP Tour Prize Money
| Year | Prize Money |
| 2022 Singles | $480,418 |
| 2022 Doubles | $14,394 |
| 2021 Singles | $501,698 |
| 2021 Doubles | $48,089 |
| 2020 Singles | $690,875 |
| 2020 Doubles | $47,828 |
| 2019 Singles | $1,061,883 |
| 2019 Doubles | $81,685 |
Table Source: Sports Salary
Grand Slam Prize Money
| Year | Prize Money |
| 2022 Singles | $352,734 |
| 2022 Doubles | $26,752 |
| 2021 Singles | $498,975 |
| 2021 Doubles | $24,281 |
| 2020 Singles | $282,389 |
| 2020 Doubles | $17,283 |
| 2019 Singles | $371,384 |
| 2019 Doubles | $52,142 |
Table Source: Sports Salary
With the accomplished first half of 2023, Dusan has earned $700,483 prize money in singles and $13,731 in doubles.
Though there is no accurate estimation of Dusan Lajovic’s net worth, $8,577,804 prize money from his tennis career has added a substantial amount to his fortune.
1. Rational Investments: New Idea of Coffee Lab
The Serbian player is well-known for investing money to bring out sustainable income from those investments.
Dusan and another Serbian doubles player, Nikola Cacic, have founded a cafe, Laboratorije Kafe, with their new vision of a coffee lab. The cafe is located at the building in which Dusan lives.
The cafe has a variety of coffees along with fresh juices, smoothies, and other different varieties. With sticking true to its name, the cafe structure is like a lab with a lab-like feel.
Even the smoothies are served in the beakers of the chemistry lab, which are bought in the shop from the laboratories.
Usually, people in Serbia prefer more sour-tasting coffee, but the business partners import coffee beans from Italy with a sweeter side, trying to sell different tastes.
So, with a unique business idea, the cafe has 4.5 ratings on Tripadvisor and is doing well, which dramatically contributes to Dusan Lajovic’s fortune.
Lastly, we hope that Dusan Lajovic’s financial trajectory will be expanded through his exploration of more diverse income sources and the continuation and growth of his today’s income sources.
