Lovinah is an incredible line of skincare products established and owned by Joy Ekhator, who takes inspiration from traditional African remedies that address commonly encountered skin issues.
Let’s take a closer look into the life of the beauty expert, some secrets she has to share, and Joy Ekhator’s net worth.
What Exactly is Lovinah Supernatural Skincare?
- Lovinah manifests the divine magnificence of Africa’s revered and therapeutic plant-based customs.
- Their range of exceptional holistic skincare products draws inspiration from the traditional African methods of nurturing skin, ingeniously fused with modern technology.
- Lovinah’s products can provide joy, love, peace, and tranquility anytime and anywhere.
- Their ancient beauty formulas are enriched with ethically sourced and fair-trade ingredients, including cold-pressed oils, organic botanicals & herbs, along with non-GMO plant-based waxes.
- Not only that, but their eco-friendly packaging adds an element of sustainability to the equation for a truly guilt-free blissful experience for your mind, body & soul.
- Every item bears a remarkable legacy and is meticulously composed in small quantities using potent botanicals having several centuries’ worth of history related to beauty rituals and meditative practices across Africa.
- These are infused later with clinically-proven bio-active substances for rejuvenating drained skin cells while nourishing them internally, culminating in magical radiance like never before.
The Mastermind Herbalist: Joy Ekhator
Joy Ekhator, raised in a conventional African household in Nigeria, founded Lovinah to exhibit a modern portrayal of enduring African beauty secrets passed down through generations.
Lovinah is essentially an acknowledgment of the sacred expressions of beauty and Africa’s healing traditions utilizing herbs.
Joy’s curiosity for plants and their healing properties was piqued while observing her grandmother treating various illnesses with herbal remedies.
The beauty expert’s fascination for the interrelation between mental, physical, and spiritual well-being led to a holistic approach toward beauty rituals clients of Lovinah can benefit from.
Hence showcasing Joy Ekhator’s profound passion for highlighting natural elements infused within makeup & skincare regimes around the globe.
Drawing on her personal knowledge of ancient African practices, Joy offers users a perfectly balanced experience.
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The Story Behind Lovinah
Joy shared in an interview that her children and personal experiences motivated Lovinah’s creation.
Joy’s knowledge of African botanicals, passed down from previous generations, allowed her to treat her skin condition caused by a hormonal imbalance during motherhood and simultaneously work as a software developer.
Aside from herself, Joy’s children also suffered severely from eczema with no success through conventional treatments until she used traditional remedies learned through her grandmother.
End of Day 2 @iecsc NY. Thank you for visiting booth 460. Love you and blessings 🖤🖤🖤 #joy #spashow #estheticianlife #esthetician #spalife https://t.co/Wq6naNeVJ7 pic.twitter.com/Zu0TdxBXHw
— Lovinah® Skincare (@LovinahSkincare) March 14, 2022
Ultimately successful results led family and friends to encourage Joy to develop her skincare line for others experiencing similar issues needing treatment options like hers had provided.
Joy sought her kids’ assistance to give her business identity. Her daughter, who was six years old, suggested “Loving Naturals.”
Joy requested something brief and adorable for their domain, and her daughter returned with “LO-VI-NAH,” interpreting it as loving natural in simpler terms. Joy found it endearing and decided to use Lovinah.
The Packaging Is Very Appealing
Lovinah products are packaged in stylish containers made of various materials such as glass, matte, and gold.
These jars come enclosed in unique textured boxes bearing decorative designs that depict roses, plants, dragons, and African tribal art, all painted with shimmering gold colors.
The brand’s collections provide an excellent range of skin care treatments available to cater to your face, body and a smooth touch via luxurious velvety creams supplemented by satiny oils offered vividly colored using natural ingredients.
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Lovinah’s skincare line incorporates indigenous customs full of richness derived from African roots while infused with Western techniques to offer exceptional quality in its purest form.
It is, therefore, fitting that Joy continues this legacy upheld by her grandmother’s & mother’s matriarchs guiding principles on lifesaving properties yielding miraculous results over time.
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Joy Ekhator’s Net Worth
Joy, who leads the beauty brand Lovinah Supernatural Skincare, is believed to have accumulated significant wealth.
While Joy Ekhator’s net worth remains undisclosed, we can gain insights into her personal life and beauty regimen by monitoring her social media accounts.
Considering Joy’s impressive achievements as an entrepreneur and founder of Lovinah, it’s reasonable to infer that she lives comfortably.
Despite attaining multiple milestones throughout her career thus far, Joy maintains a down-to-earth and humble attitude.
Unlike many celebrities who solely employ social media for self-promotion or fame-seeking purposes, Ekhator employs these platforms to contribute positively to justice causes to reduce injustice experienced by individuals within various communities.
Joy Ekhator’s wealth may have been a mystery, but her dedication and grit are not. We wish the powerhouse the best in future projects and hope she continues to beautify our world.
