Desiree Verdejo, founder and CEO of Hyper Skin, is a Black beauty entrepreneur who has successfully transitioned from a lawyer to a skincare brand owner.
In this blog, we will explore 5 lessons that can be learned from Hyper Skin CEO Desiree Verdejo and her success as a Black-owned business owner in the beauty industry.
5. From Lawyer to Skincare Brand Owner: Embracing a New Career Path
Desiree Verdejo’s journey from being a lawyer to becoming the founder and CEO of Hyper Skin is an inspiring example of how it’s never too late to pursue a new career path.
After working as a lawyer for several years, Verdejo discovered her passion for skincare when she was struggling to find products that addressed her skin concerns.
This led her to open Vivrant Beauty, a store that specialized in selling beauty products created by women, people of color, and locals.
It was during this time that Desiree noticed a gap in the market for skincare products that catered specifically to women of color.
This realization and her entrepreneurial spirit inspired her to launch her skincare brand, Hyper Skin.
The entrepreneur’s success serves as a reminder that it is possible to pivot to a new career and achieve success as long as you are willing to take menaces and pursue your passions.
4. Addressing a Gap in the Market: Identifying a Need for Skincare Products for Women of Color
As mentioned earlier, Desiree Verdejo’s Hyper Skin was born out of the realization that there was a gap in the beauty industry regarding skincare products for women of color.
Many women of color struggled to find products addressing their skin concerns, such as hyperpigmentation and dark spots.
Verdejo identified this need and set out to create a brand that catered specifically to women of color.
By doing so, the entrepreneur addressed a gap in the market and provided a solution to a problem that had been overlooked for too long.
3. Staying True to Your Values: Building a Brand with a Mission
One of the driving forces behind Desiree Verdejo’s success with Hyper Skin is her commitment to building a brand with a mission.
From the beginning, Desiree set out to create a brand that not only provided effective skincare solutions but also made an impact.
The thriving entrepreneur wanted to create a brand that celebrated and uplifted women of color and made them feel seen and heard.
This commitment to Verdejo’s values has been reflected in every aspect of her business, from the ingredients used in her products to the way she markets her brand.
By staying true to the brand values, Verdejo has built a loyal following and a brand that stands out in a crowded market.
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2. The Importance of Representation: Creating a Supportive Community and Uplifting Other Black-Owned Businesses
Desiree Verdejo’s success with Hyper Skin has not only been about building her own brand but also about creating a supportive community and uplifting other Black-owned businesses.
Verdejo understands the importance of representation and its impact on inspiring others.
Desiree has become a role model for many aspiring entrepreneurs by showcasing her own success and supporting other Black-owned businesses.
The founder has also been vocal about the need for more diversity and representation in the beauty industry and has used her platform to advocate for change.
Verdejo’s commitment to uplifting others is admirable and a powerful reminder of the impact we can have when we support each other.
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1. Navigating the Beauty Industry: Hyper Skin CEO Desiree Verdejo Overcoming Challenges and Achieving Success
The beauty industry can be a challenging space to navigate, especially as a Black-owned business.
However, Verdejo has been able to overcome these challenges and achieve success with Hyper Skin. She has done this by staying true to her values, identifying a gap in the market, and building a brand with a mission.
Desiree has also been strategic in her approach, partnering with influencers and securing partnerships with major retailers, including Sephora.
Hyper Skin CEO Desiree Verdejo success serves as a reminder that with hard work, determination, and a clear vision, it is possible to overcome the challenges of the beauty industry and achieve success.
