Instagram Reels Or Stories: Which is Game-changer in 2023?

Instagram, a platform globally recognized for image and video sharing, has introduced two dynamic features: Stories and Reels. Both formats allow users to upload short videos to their Instagram profiles, but which one will emerge as the ultimate champion in 2023? 

Instagram, with its innovative features, continues to be a powerful tool for personal and business interactions. But which one is set to be the game-changer in 2023? In this blog, we will discuss the dynamic world of Instagram, assessing both features side by side, bringing you the most comprehensive comparison. So, let’s get started;

What are Instagram Stories and Reels?


Stories, launched in August 2016, are a way to share photos and videos that disappear after 24 hours from your Instagram profile. Instagram Stories is a fun and interactive feature offering a playground for spontaneity. 

  • Great for sharing spontaneous content.
  • Disappears after 24 hours.
  • It can be enhanced with filters, stickers, and more.


Reels were introduced in 2020 as a response to the popularity of short-form video content on other platforms like TikTok. Unlike Stories, Reels are not temporary and can be found on a separate tab on a user’s profile. Some key features of Reels include:

  • A wide range of filters, effects, and audio options to make creative and entertaining videos
  • The ability to share Reels with your followers, on your profile, and in the explore page for increased visibility.

Instagram Stories and Reels offer a fun and interactive way to share daily moments with followers. They also provide an opportunity for users to showcase their creativity, whether it’s through fun filters and effects on Instagram Stories or by creating entertaining videos on Reels.

Which is Better for 2023: Instagram Stories or Reels?

The choice heavily depends on your goals and target audience. 

  • If your focus is on building real-time engagement and showcasing behind-the-scenes content, Instagram Stories can be a powerful tool. It offers an ephemeral platform for real-time content that can be enhanced with stickers, polls, and links, creating a two-way dialog with your audience.
  • Instagram Reels are ideal for creating short, attention-grabbing content. Reels provide the opportunity to reach new audiences and increase discoverability through the Explore page. They’re great for showcasing products in action, creating tutorials, or simply entertaining your audience with a quick, catchy video.

Here is a detailed comparison of Instagram Stories and Reels:


Instagram Stories

Instagram Reels


Up to 15 seconds  Up to 90 seconds long


Typically used to share behind-the-scenes content and updates  Used to create polished and engaging content for your followers


Insta Stories have a higher engagement rate than reels Insta Reels generate more views than stories


Filters, effects, stickers, Music, editing tools, effects 


Only visible to your followers for 24 hours Discoverable by the entire Instagram community and appear on the Explore page


Instagram Stories vs Reels: Pros and Cons

Instagram Stories


  • Ideal for Sharing Temporary Content: With a lifespan of only 24 hours, it’s the perfect way to keep your audience updated on events or promotions.
  • Perfect for Candid Behind-the-Scenes Glimpses: Provides a more authentic and personal look into the lives of users.
  • Interactive Engagement Features: Allows for polls, quizzes, and Q&A sessions to engage with followers.
  • Great for Close Audience Connection: With a more intimate feel than regular posts, Stories are perfect for building a closer relationship with your followers.
  • Variety of Content: You can share photos, videos, Boomerangs, and even add music to your Stories, making it perfect for any type of content.
  • Relatively Easy to Create: With simple editing tools and the ability to share directly from your camera roll, creating a Story is quick and hassle-free.


  • Limited to 15 Seconds per Clip: The short duration can be limiting for longer or more detailed content.
  • Content Disappears After 24 Hours: Unlike regular posts, Stories disappear after 24 hours, making it not ideal for evergreen content.
  • Not Suitable for Longer or More Detailed Content: Due to the time limit and temporary nature of stories, it’s not the best format for in-depth content.
  • Not as Discoverable as Instagram Reels: Stories are primarily viewed by followers, making it harder for new users to find your content.

Instagram Reels


  • Can Be Shared on the Explore Page: Reels have the potential to reach a wider audience as they can appear on the Explore page, even if someone doesn’t follow your account.
  • Ideal for Showcasing Creativity and Talents: With the option to add music, effects, and filters, Reels allow for more creative and visually appealing content that can showcase your talents.
  • Reels Offer Up to 90 Seconds of Content per Clip: Unlike stories with a 15-second limit, reels give you more time to create longer or more detailed videos.
  • Reels Can Be Saved to Your Profile: Unlike stories that disappear after 24 hours, Reels can be saved to your profile, providing a permanent place for your content.


  • Can Be More Time-Consuming to Create: With the need for higher-quality visuals and edits, creating reels may require more time and effort compared to stories.
  • Requires Consistent Creativity and Trend Awareness: As Reels are highly focused on visual appeal and entertainment, consistently creating engaging content can be challenging.
  • Editing Skills Might Be Necessary: Unlike stories where simple editing tools are available, creating visually appealing reels may require some basic editing skills.

Both Instagram Stories and Reels have their own set of pros and cons. The deciding factor would depend on your content, goals, and target audience.


Q: Are reels better than posts in 2023?

A: Yes, reels are proving to be more effective than traditional posts on Instagram. Statistically speaking, reels are getting 300% more engagement than simple posts or videos. 

Q: Is Instagram reels or stories better?

A: Both serve unique purposes and can complement each other in your Instagram strategy. Reels are fantastic for creative expression and potentially reaching a wider audience, while stories are great for real-time updates and direct interaction with your audience.

Q: How many reels should I post a day in 2023?

A: Typically, posting 4 to 7 reels per week has become the standard. That’s about one reel a day, giving your audience a daily dose of engaging content.

Q: Can Instagram reels go viral later?

A: Absolutely! Instagram reels can go viral days, weeks, or even months after posting. This is the beauty of the Reels algorithm: it can pick up and showcase your content at any time, giving it a chance to truly shine.

Concluding Remarks

In conclusion, when it comes to Instagram Stories vs Reels, there is no clear winner. Each feature has its own unique benefits and can serve different purposes for content creators. Stories offer a more casual and authentic way to engage with followers, while Reels provide a creative outlet for showcasing talent and gaining exposure. So have fun, stay up to date with current trends, and make the most out of these two features for a successful Instagram presence. Good luck, and thanks for reading!


Related Post

3 months ago WRITING

Meet the economist Konstantin Tserazov: strategic business consultant and fintech expert

About Konstantin Tserazov- Konstantin Tserazov, an esteemed strategic business advisor, […]

Read More →

3 months ago WRITING

Innovative Approaches: Alternatives to AFFF Firefighting Foam in Today’s Landscape

The environmental and health impacts of Aqueous Film-Forming Foam (AFFF) […]

Read More →

4 months ago WRITING

What Changes Must Be Introduced to Insurance?

In earlier times, individuals were predisposed to oppose any and […]

Read More →

4 months ago WRITING

Instagram Views: A Complete Overview and Best Practices        

If you use Instagram, you might focus on gaining more […]

Read More →

6 months ago WRITING

Suspended Bliss of Suspended Coffee: Why The World is Embracing Napoli’s Caffè Sospeso Tradition?

In the bustling streets of Naples, Italy, a heartwarming tradition […]

Read More →

Recent Post